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Dual Workshops for Hoteliers and Hospitality Professionals


The Certification in Advanced Hotel and Tourism Analytics (CAHTA) by PATA/STR

November 19-20, 2018

PATA Engagement Hub, Bangkok, Thailand


CAHTA, organised in collaboration with STR, is a certification focused on data research for hospitality industry professionals geared towards hotel revenue managers, general managers, corporate staff, research professionals, employees of consulting and investment firms and educators who teach related topics or students with similar career aspirations.


It is important to remember that while data is essential for any organisation to stay competitive, it is meaningless without proper analysis and understanding. This collaboration with STR to provide practical training in extracting quality data and analysis will help to enhance the development of your organisation and overcome the challenges of making sense of the more than 2.5 quintillion bytes of consumer data produced every day.


During the programme, participants will:

•             Learn the STR Taxonomy of Data Familiarity: Organise, Recognise, Conceptualise, Analyse, Strategise, Visualise, Summarise and Publicise

•             Gain experience in implementing a comprehensive Market Study for a city from conception to completion

•             Practice applying the most popular types of industry data to create a professional-level research project

•             Be able to personalise their research project based on their geographical area of interest

•             Gain access to valuable current data to help them complete their research project

•             Be awarded the PATA/STR Certification in Advanced Hotel and Tourism Analytics upon course completion


Registration fees for PATA Member is USD699; Chapter and SKAL Members: USD899; Non-Members: USD1,099. Registration for 2 persons will receive a 10% discount, groups of 3 or more will receive a 20% discount (applicable for all categories). Registration and more details, please visit or email Fee excludes air ticket and hotel accommodation.


The 11th PATAcademy-HCD

‘Going Green - How to Run a Sustainable Resort'

December 11-13, 2018

Frangipani Langkawi Resort & Spa (FLGK)

Langkawi, Malaysia


The two-and-a-half-day workshop will showcase best practices from the award winning eco resort to save money, enhance brand reputation, motivate employees, and increase goodwill with travellers.


The workshop will provide participants with the practical tools and materials that will enable them to incorporate sustainable and responsible business practices in their hotel and resort, including access up to 300 green practices that can help save operating costs as well as the environment; identify sustainability and responsible business challenges within their organisations and how to address them; access practical materials to implement sustainability in hotels and resorts; understand how to utilise sustainability assessment, planning, and reporting tools; take home vital first drafts of an environmental resource inventory and assessment of environmental impacts; take home templates to design sustainability plans, policies, reporting, and marketing programmes for their organisations; receive networking opportunities with other industry professionals dedicated to sustainable and responsible tourism issues; network with industry experts from renowned organisations and gain the opportunity to visit an award-winning island resort.


The programme is designed for island operators and beach resorts, including hotel owners, green architects and engineers, landscape architects, general managers, green hotel consultants, green building consultants, government planners, sustainable consultants, hospitality schools & lecturers, eco-tourism operators, and consultants.


Participants that complete the course successfully are awarded a PATAcademy-HCD certificate entitled “Certified Asia Pacific – Sustainability in Eco Hotel and Resort”.


The registration fee including hotel accommodation is US$1,200 (single) and US$2,100 (Twin sharing) for PATA members, US$1,300 (single) and US$2,300 (Twin sharing) for Chapter members and SKAL members and US$1,400 (single) and US$2,500 (twin sharing) for non-members.


Registration fee includes hotel accommodation for three-days and two-nights (check-in December 11 and check-out December 13; additional night is US$112.5/room/night for checking in December 10), training programme with materials and meals listed on official programme. Fee excludes air ticket and airport transfer.


For further information or to register for the programme, please visit: or


Yours sincerely,
Dr. Mario Hardy
Chief Executive Officer
Pacific Asia Travel Association (PATA)